Paul Fellinger Senior Director – Chicago, IL
Areas of expertise
- Digital Marketing & Brand Strategy
- Customer Acquisition & Engagement
- Data Analytics & Big Data Integration
- AdTech & MarTech Solutions
- Omni-channel Marketing
Paul is a Senior Director with Phronesis Group.
Paul started his career in Los Angeles as a TV producer working at Telepictures/Warner Brothers, GenesisEntertainment, and The Discovery Channel. From pre-production to post-production, Paul managed all facets ofthe television production process.
Paul is a marketing strategist known for combining creativity with data-driven execution. His expertise helps brands drive growth and deliver impactful customer experiences.
Over past twenty years, Paul has built his strategic growth advisory experience with a significant focus on brandmarketing strategy and the technologies and data that drive such initiatives. Paul has architected, activated, andmanaged hundreds of integrated marketing programs for Fortune 500 brands such as Coca-Cola, Kimberly-Clark,ConAgra Foods, MetLife, NBC Universal, Western Union, Kraft, Best Buy, Walmart, Nestle, and AT&T, just to name afew.
Paul has been instrumental in developing innovative digital marketing strategies for a wide spectrum ofindustries including but not limited to healthcare, CPG, retail, travel, entertainment, insurance, wireless andfinancial.
Paul’s areas of expertise include customer acquisition, data, advertising/marketing, technology (adtech/martech)and multi-media across omni-channels. Working at companies such as Oracle, Imaginea (acquired by Accenture)and other successfully exited startups, has empowered Paul with extensive experience in Big Data procurementand integration. Paul is a thought leader focused on new and emerging technologies that drive client growthwhile simultaneously create operational efficiencies
Publications
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Narrow Your Focus to Prevent Overanalysis
What is this highly valuable asset? Its own people. Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?”
January 25, 2024 -
Three Social Media Hacks for the Busy Entrepreneur
The teams focused their efforts on a few of the highest-value S&OP levers in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.
December 6, 2023 -
Stick with Your Concept but Do Your Homework
With hundreds of medications in the market, Pharm Ltd. needed a proper method to predict and manage their inventory. Using a mean absolute percentage analysis (MAPE), the teams defined appropriate levels for raw materials and finished products by mapping.
December 6, 2023
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