Global CPG Manufacturer – Entry into KSA and the UAE
Client
Engaged as an outsourced global expansion partner/division to achieve growth for this $US 6 billion-plus consumer products company. Created a strategic plan and integrated data framework strategy to guide the development of the client’s growth into global markets, starting with the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE). Conducted market “Size of the Prize” growth targets and designed the necessary strategic direction growth plan to enable a surge into the KSA and the UAE. Completed local partner distributor criteria selection, secured new partner investment commitments, and built stakeholder value and governance strategy that was accepted across departments within the company, including finance, operations, IT, marketing, and procurement. Governance of the stakeholders was enabled by a steering committee and governed by the President and CEO.
The result
Secured the company growth plan in global markets that yielded a factoredincrease of US $45-85m of new growth to its bottom line in a market they had not formallydone business in the past.
The biggest challenge was that Arguzo was not utilizing technology properly. Too much of the work was still being recorded manually, which meant that the numbers took a long time to note down and then to be analyzed. Live data was also not available and decisions can only be made after all the required data and been received. This was holding Arguzo back; they knew they could corner more of the market if they had the ability to be more mobile. The work addressed three critical issues for Pharm Ltd.:
The solution WP consulting came up with combined cutting edge technology with real world practicality. Everyone knew that the systems had to be updated, the real challenge was updating them without disrupting the whole organization in a negative way. The solution was to introduce proper workload management done through computers, while providing mobile platforms to the stakeholders.
3box. Culture and different internal policies all have a significant impact on employee retention and engagement. This extremely important for growing businesses and start-ups. For sustainable growth, a big-picture strategy managed by HR professionals or service providers will be key. This allowed the workers to be involved in the job instead of feeling like they had been made redundant by technology.