Global CPG Manufacturer – Entry into KSA and the UAE
Challenge
1. A global CPG manufacturer (~$6B revenue) aimed to expand into new international markets, specifically:
- Kingdom of Saudi Arabia (KSA)
- United Arab Emirates (UAE)
2. The company had no prior business presence in these markets
3. Key challenges included:
- Identifying market potential (“Size of the Prize”)
- Establishing the right entry strategy and growth plan
- Selecting reliable local partners and distributors
- Aligning internal stakeholders across finance, operations, IT, marketing, and procurement
Solution
1. Engaged as an outsourced global expansion partner/division to drive market entry
2. Developed:
- A strategic expansion plan and integrated data framework
- Detailed market analysis and growth projections for KSA and UAE
3. Designed and executed:
- Market entry strategy for rapid expansion
- Local partner and distributor selection criteria
- Secured partner investment commitments
4. Built a stakeholder value and governance framework:
- Adopted across all major departments
- Managed via a steering committee under President & CEO oversight
Results
1. Successfully established a structured global expansion plan into KSA and UAE
2. Enabled entry into previously untapped markets
3. Delivered projected financial impact of:
- $45M–$85M increase in bottom-line growth
4. Strengthened cross-functional alignment and execution capability for future global expansion initiatives
Consulting WP really helped us achieve our financial goals. The slick presentation along with fantastic readability ensures that our financial standing is stable.
