Global Pharmaceutical and CPG Manufacturer
Client
Secured technology license programs that provided a path to our retrieving forensicconsumer behavioral insights in the deep web. Forensic social media behavior fromFacebook, Google + and Twitter data was integrated with Nielsen Online (Buzz Metrics),Kantar (Compete), Claritas consumer segmentation, TNS custom research studies, Experiandata to measure purchase trends and fused with Opera solutions heat map activity insightsper geography within social media environments.
The result
Integrated intelligence service that guided reputation strategy, marketingstrategy and digital media planning for a large Pharma and CPG Manufacturer respectivelyon misuse and representation of products with consumers. Overall savings of media spendfrom portfolio and shift into more effective consumer connect of three brands was US$230m with an increase of profitable revenue in the first twelve months after programinception of US $314m
The biggest challenge was that Arguzo was not utilizing technology properly. Too much of the work was still being recorded manually, which meant that the numbers took a long time to note down and then to be analyzed. Live data was also not available and decisions can only be made after all the required data and been received. This was holding Arguzo back; they knew they could corner more of the market if they had the ability to be more mobile. The work addressed three critical issues for Pharm Ltd.:
The solution WP consulting came up with combined cutting edge technology with real world practicality. Everyone knew that the systems had to be updated, the real challenge was updating them without disrupting the whole organization in a negative way. The solution was to introduce proper workload management done through computers, while providing mobile platforms to the stakeholders.
3box. Culture and different internal policies all have a significant impact on employee retention and engagement. This extremely important for growing businesses and start-ups. For sustainable growth, a big-picture strategy managed by HR professionals or service providers will be key. This allowed the workers to be involved in the job instead of feeling like they had been made redundant by technology.