phronesisgrp.com

Middle Eastern Government – Emir and Economic Minister

Client

Developed economic impact initiative supported by the integration of Omnibus behavior andintent data from Ipsos, spending trend data from Experian and competitive tourism data fromneighboring countries that were derived from earlier studies. Recommended specificeconomic development areas to focus country initiatives. These areas were chosen to guideprioritization of economic development to achieve to achieve economic growth initiatives inthe country. 

The result

Final strategy provided prioritization of growth initiatives within 1. Tourism, 2. Fisheries, and 3. Oil Exploration industries, in that order. The strategy secured US $58 billion in government-issued bonds to support country infrastructure projects, aiding in the development of the Tourism priority and other infrastructure projects.