Consumer Insights and Marketing Research Company
Challenge
1. A consumer insights and marketing research company (~$890M revenue) needed to:
- Define a clear global expansion strategy
- Establish strong competitive differentiation in a crowded market
2. Required alignment between CEO, private equity owners, and leadership on:
- Market positioning
- Growth and acquisition strategy
3. Faced challenges in:
- Leveraging diverse marketplace data and insights effectively
- Identifying the right partnership ecosystem and expansion markets (Indo-Pacific and MENA)
Solution
1. Worked as an embedded executive-level resource to design and drive strategy
2. Developed:
- A global expansion strategy
- Competitive differentiation positioning
- An integrated Big Data-driven market penetration model
- Partnership growth and acquisition strategy
3. Integrated multiple data sources to support strategy, including:
- Client survey insights
- Competitive market positioning data
- Alternative service provider insights
- Real-world client experience results
4. Built strategic partnerships with:
- Data and insights providers (Experian, NPD, Europanel)
- Data visualization providers (Tableau, MicroStrategy)
Results
1. Delivered effective decision-support plans to realign the organization
2. Enabled controlled global expansion into:
- Indo-Pacific (India and China)
- MENA region
3. Established a clear acquisition strategy and competitive differentiation positioning
4. Strengthened the company’s ability to compete and scale in global markets
Consulting WP really helped us achieve our financial goals. The slick presentation along with fantastic readability ensures that our financial standing is stable.
