Global Pharmaceutical and CPG Manufacturer
Global Pharmaceutical and CPG Manufacturer
Challenge
1. A global pharmaceutical and CPG manufacturer required deeper visibility into:
- Consumer behavior across digital and social platforms
- Misuse and misrepresentation of products by consumers
2. Existing data sources were fragmented, limiting the ability to:
- Accurately track purchase trends and sentiment
- Leverage behavioral insights from the deep web and social media
3. There was a need for a unified intelligence system to support:
- Reputation management
- Marketing and digital media strategy optimization
Solution
1. Secured and implemented technology license programs to access forensic consumer behavioral insights from the deep web
2. Built an integrated data intelligence framework by combining:
- Social media behavior data from platforms like Facebook, Google+, and Twitter
- Third-party datasets including Nielsen (Buzz Metrics), Kantar (Compete), Claritas, TNS, and Experian
- Opera solutions heat map insights for geographic behavioral analysis
3. Fused all data sources into a centralized system to:
- Track consumer sentiment, engagement, and purchase trends
- Provide actionable insights for marketing, reputation, and media planning strategies
Results
1. Delivered an integrated intelligence service that enabled:
- More effective reputation management
- Data-driven marketing strategy and digital media planning
2. Optimized media spend across brand portfolios, achieving:
- $230M in media cost savings
3. Improved consumer engagement and targeting, resulting in:
- $314M increase in profitable revenue within the first 12 months
4. Strengthened the company’s ability to monitor and respond to consumer behavior and product perception
Consulting WP really helped us achieve our financial goals. The slick presentation along with fantastic readability ensures that our financial standing is stable.
